Brandji · Articles
FedEx: When the name shortened itself... and the logo hid its message in the negative space. If you look at the FedEx logo quickly, you'll probably just see a name written in two colors. No airplane, no delivery truck, no [...]
Yamen HusamSeptember 15, 20267 min read
BrandsA brand starts with a name that tells people what its product is, and it succeeds when the name itself becomes the definition. Or, more clearly: In the beginning, your name explains what you sell, and when the brand succeeds... your name alone explains who you are.
Husam3 min readWe are writing about the decisions that precede the launch of the company.
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